Working with branding agency Penta, we were brought in to animate a short explainer for Cavendish Ware, a financial planning firm undergoing a full rebrand. The challenge was to create an engaging film that matched the brand's understated tone whilst keeping their core message approachable. By simplifying the motion, animating on twos for a handcrafted feel, and giving key ideas space to breathe, the result is a confient, quietly effective piece that supports the brand without overshaddowing it.
Process in Progress.
